AI World Journal - Unraveling the DeepSeek Phenomenon DeepSeek first emerged on the radar of AI experts when researchers Robert Lea and Jasmine Lyu identified it as a formidable contender in the large language model (LLM) space. Their analysis highlighted China's rapid progress in generative AI, suggesting the gap between Chinese and U.S. innovation was narrower than many assumed. Fast forward to the present, and the unveiling of DeepSeek R1 has transformed speculative interest into full-blown industry disruption.