Imagine tuning into a cooking show where the chef not only knows you’re lactose intolerant but also scans the zucchini and salmon sitting in your fridge, understands your health goals, and then generates a 20-minute dinner tailored to your taste and schedule. No reruns, no generic recipes — just a show built for you in real time.
That’s the promise of AI-generated personalized cooking shows, a new category at the intersection of media, food tech, and AI. Valued at US$ 2.08 billion in 2024, the market is projected to grow nearly 30% annually, reaching US$ 8.23 billion by 2030. This growth is fueled by several converging trends: increasing consumer demand for personalized wellness solutions, the rapid adoption of AI-driven recommendation engines, and the rise of smart kitchens and connected devices. The competitive field spans meal-kit providers, recipe platforms, and AI startups. Early movers include HelloFresh, BuzzFeed, Cookpad, ChefGPT, Tastewise, and INNIT. Each is experimenting with different approaches —